Admin
July 21st, 2009, 11:51 PM
You want the most bang for your marketing buck?
Here's what to do in a nutshell.
* Install analytics on your site, so you can compare how various traffic sources convert.
* Test various ad creatives to compare how they convert.
* Test your landing pages.
* Test every *targeted* source of traffic you can find, paid or unpaid.
* Keep and expand on what works.
* Improve or drop what doesn't.
* Lather, rinse, repeat.
Marty Foley
Here's what to do in a nutshell.
* Install analytics on your site, so you can compare how various traffic sources convert.
* Test various ad creatives to compare how they convert.
* Test your landing pages.
* Test every *targeted* source of traffic you can find, paid or unpaid.
* Keep and expand on what works.
* Improve or drop what doesn't.
* Lather, rinse, repeat.
Marty Foley